Kangde Group accelerated its overseas investment strategy in the down-to-earth manner after its over one year’s preliminary survey and the mutual investigation by both parties’ senior management. The successful signing of the memorandum of cooperation at the beginning of December revealed Kangde’s moving forward with firm steps in the aspect of overseas investment.
The hotels are well-known
Kangde successfully joined hands with Hotel Columbia in Spain and Hotel Azur in Hungary after a strict and professional screening. Through two years’ mutual understanding and in-depth investigation, at the beginning of December, Miss.Zhen Zhen, Manager of Kangde Group’s Overseas Investment Department, led a delegation to Spain and Hungary and signed the MOU memorandum of cooperation with the senior management of the aforesaid two hotels.
Photo: Mr. Gonzales (first from the left), President of Barceló Hotel Management Group of Spain, and Miss Zhen Zhen (first from the right), Responsible Person of the Overseas Investment Department of Kangde Group, signs the MOU memorandum of cooperation
San Diego is affiliated to Barceló Hotel Management Group of Spain, which is regarded as a “Celebrity” in the hotel industry. As is understood, it is the world-leading hotel management group with a history of 82 years and its brand is positioned at high-end, excellent quality and luxury. It owns 140 hotels and 90% of the hotels under its management are four to five-star high-end hotels. In 2011, Barceló Group was selected by the magazine of Hotels as the No. 26 among the Top 300 Hotel Groups in the World. As per the ranking in terms of quantity of rooms, it even surpasses Shangri-La Hotel, Prince Hotel, Kempinski Hotel and other famous hotel management groups.
The hotel is located in Siofok, about 100 kilometers along the M7 expressway in the south of Budapest, the capital of Hungary, covering a total area of about 6 hectares, with 222 guestrooms, among which there are 18 deluxe suites. It is a brilliant hotel star on the lakeside of Lake Balaton, the largest lake in Central Europe, and also a high-end hotel surrounded by beautiful scenes.
Kangde expects to set up an overseas headquarter in Europe
With the proceeding of acquisition of the above-said two hotels, Kangde expects to set up an overseas headquarter in Europe as the controlling company for all hotels in Europe under its administration, with the purpose of expanding and strengthening the operation ability of its overseas businesses. The establishment of such headquarter in Europe aims to move its strategic command department to the frontline in Europe so as to strengthen its ability to adapt to the changes in European market. Meanwhile, this headquarter will seamlessly interact with Kangde’s Hong Kong branch and the Group corporation to form the overseas market control system.
Photo: A group photo of the overseas investment team of Kangde Group and the senior management of Barceló Hotel
It is reported that in the next five years Kangde Group will accomplish its “leapfrogging” development plan of basing in Chongqing, advancing to the whole country and moving towards the world”. At the time of developing high-quality commercial residential buildings and commercial real estates, the Group will complete the development of 5 five-star hotels. The joining of hands with Barceló Hotel officially blows the bugle of Kangde’s overseas business expansion!
In October 2012, Kingstory carried out in-depth discussions with Barceló Hotels & Resorts on respective overseas development strategies and future cooperative direction and means.
In July 2012, Kingstory met with hotel owners and management groups in Barcelona and Mallorca, seeking for cooperative opportunities.
In March 2012, Kingstory carried out field inspection on several high-class hotels in Barcelona, Madrid and Canary Is. in Spain.
