继今年9月金石海外成功交割西班牙巴塞罗集团旗下圣地亚哥酒店后，为了探寻新的欧洲投资机会，拓宽欧洲市场的资源和渠道，11月9日-19日，金石海外执行总裁卢真、金石海外项目经理金琳、胡天南一行组成西班牙考察小组，前往意大利和西班牙各大城市，考察海外酒店项目。
十天考察之行 达成多个投资意向
在为期十天的考察之行中，考察小组先后前往意大利罗马和米兰、西班牙巴塞罗那和马德里，考察了位于商业中心的23个城市酒店，就项目当地的经济、客源市场、竞争对手、消费习惯、产品设计、配套项目有等进行了考察和研讨，并形成了规划布局方案初稿。
同时，考察小组与知名国际第三方服务机构及欧洲境内大型银行高层进行了会晤，携手大力推进在欧洲投资的版图。
据悉，本次西班牙考察共达成了5个高端城市酒店的投资意向，与业主方开展了切实的联系和讨论。这为金石海外在海外投资的领域开展了新的战略拓展，为金石海外在海外投资分布的广泛性、多样性及专业性打下了坚实的基础。
抓住全球化机遇 金石海外稳重求进
3年来，金石海外以海外酒店投资为主，近年来，又进一步确立了“立足香港、走向世界”的海外扩张战略。在2016-2020的五年期内，锁定欧洲和北美洲核心城市核心位置，通过持续收购（5-6家城市商务或精品酒店）的商业行为，行程多元互补的酒店资产组合，通过加强与全球顶尖酒店管理集团和顾问团队的深层次合作，逐步形成金石海外控股（香港）有限公司作为酒店投资领域专家的核心竞争力，同时扩大公司的国际影响力。
After spending 66 million dollars in purchasing San Diego Hotel, a branch of Barcelo Group in Spain by entering into a contract in February this year, in order to seek new investment opportunity in Europe and broaden resources and channels of European market, during July 1 to July 10, Zhen Zhen, the assistant of Group Chairman and manager of the overseas investment department Lu Zhen, the assistant manager of the overseas investment department and Hu Tiannan, the project assistant of the overseas investment department, form a Delegation to head for big cities in Spain to investigate overseas hotels.
Picture: The delegation visits in Spain
Ten-day visit makes multiple investment intentions be reached
During the ten-day visit, the delegation went to big cities such as Barcelona and Madrid, visiting 12 urban hotels located in commercial centers. In addition, the delegation investigated and discussed local economy, tourist source market, competitors, consumption habit, product design, supporting projects, etc., with the first draft of the planning layout scheme completed.
Picture: The delegation investigates major Spanish cities with commercial centers
Besides, the Delegation held an official talk with the well-known International Third Party Service Agency and Multinational Bank to cooperate with them for boosting investment plan in Europe. It is learned that during this visit in Spain, investment intentions in three high-ranking urban hotels have been reached, and the delegation have practically contacted and discussed with owners, which not only provides new strategic development for Kangde Group in the field of overseas investment but also lays a solid foundation for extensiveness of allocation, diversity and professionalization of the overseas investment of Kangde Group.
Photo: The delegation investigates major Spanish cities with commercial centers
Seizing the opportunity of globalization, Kangde Group seeks improvement in stability
For 17 years, Kangde Group has been enjoying popular support in real estate development. In recent years, it has further established the overseas expansion strategy of “being based in Chongqing, developing domestic market and expanding overseas”. With high-speed development of overseas investment business, as for next step, Kangde Group plans to set up a head office in Europe for further consolidating and strengthening investment and development in Europe, during which its projects in America shall proceed in an orderly way. As for the above-mentioned objectives, Mr. Lu Chaokang, the chairman of Kangde Group is full of confidence, “landing the overseas real estate market, marching into overseas tourism and carrying out globalization have become the enterprise development strategy of developers of top brand. In recent years, European economy has been recovered, tourism continues to develop, and there is a significant increase in the number of Chinese tourists travelling abroad. Therefore, it is pretty good to invest in overseas at present. Kangde Group accelerates overseas expansion in sound and stead development, holds overseas tourism as the key competition factor, seeks opportunity to purchase hotel overseas, and strives to be a global business leader in domestic real estate industry.”
In February 2014, Kingstory signed the Sale and Purchase Agreement of Hotel Barceló Santiago with Barceló Hotels & Resorts in Chongqing China, in the presence of Xu Qiang, Head of the Chongqing Foreign Trade & Economic Relations Commission.
Kingstory enjoys popular support with its 17-year real estate development. At the beginning of 2014, the Group has initiated its firm implementation of the overseas expansion strategy of “being based in Chongqing, developing domestic market and expanding overseas”. On February 18, the Group spent USD 66.00 million purchasing the Santiago Hotel subordinated to the Spanish Barceló Group and achieved the first goal of the merger and acquisition strategy for overseas qualified hotels. As one of the global 25 grand hotel groups, Barceló Group has been the first strategic partner of Kingstory, who will assist the Group in making overseas investment and absorbing international advanced hotel management concepts.
Picture: Liu Qiang (the third from the right), Deputy Mayor of Chongqing, has a cordial talk with Gonzalez (the forth from the right), President of Barceló Group.
Wins the First Battle of Overseas Expansion by Joining Hands with Barceló Group
After a 2-year investigation and exploration, the President and relevant leaders of Kingstory officially signed the Sales Contract of purchasing the Santiago Hotel subordinated to the Spanish Barceló Group with their counterparts of Barceló Group in Chongqing Trading Building on February 18, which marked that Kangde Group won the first battle of overseas expansion by joining hands with Barceló Group.
Picture: Liu Qiang (the third from the right), Deputy Mayor of Chongqing, has a cordial talk with Lu Chaokang (the forth from the right), President of Kangde Group.
As early as the beginning of 2012, Kingstory has put forward that RMB 1.00 billion would be invested in merging and purchasing overseas qualified hotels within 3-5 years in the future. After contacting with many international famous hotel management groups, the Group finally selected the Spanish Barceló Group based on the strategic plan which took ultrahigh-level hotel management concepts as the key points of the cooperation.
The Barceló Group known for the accumulating and restrained temperament is one of the 25 grand hotel groups. The purchased Santiago Hotel is located on the Tenerife Island which is among the top five in the ranking of the most beautiful islands in Europe. The climate of the Island is warm and pleasant and the annual tourist reception reaches 5 million person-time.
Picture: Lu Chaokang, President of Kangde Group introduces the situation on the signing of the Contract.
On the signing ceremony, Xu Qiang, Director of Chongqing Foreign Trade and Economic Relations Commission, spoke highly of the overseas expansion strategy of Kingstory. He said that cooperating with international famous hotel management groups and absorbing advanced hotel management concepts would exert significant influence on the development of the hotel industry management in Chongqing.
Picture: Lu Chaokang (the first from the right in the front row), President of Kangde Group successfully signs the Contract with Mr. Gonzalez (the first from the left in the front row), President of Barceló Group.
After the signing ceremony, relevant municipal leaders nicely met with Mr. Gonzalez, President of Barceló Group, and his entourage, and gave the high appraisal on the fact that the Group purchased the Santiago Hotel subordinated to the Spanish Barceló Group, and were optimistic about the brand-new cooperation model which improved the Chinese hotel management quality through introducing management concepts of international famous hotels.